The smartphone market as a whole experienced a massive downturn last year due to the economic impact of COVID-19. Europe was hit especially hard, and now Counterpoint Research has revealed how each brand endured.
The iPhone 12 was Apple’s most successful European launch ever
The iPhone 12 was Apple’s most successful European launch ever, according to the research firm, and pushed its market share to a record-high 30% in the final quarter of 2020. Apple finished in first place ahead of Samsung with 15.7 million iPhone shipments, down 4% from the 16.3 million units it sent to European customers and retailers in Q4 2019.