Streaming music service Spotify announced today that it’s begun selling user data to advertisers, though this move doesn’t exactly make it an anomaly in the ad-heavy streaming landscape.
Spotify actually joins Pandora, Google and SoundCloud in offering up valuable user information to advertisers so they can create ads targeted to a user’s interests. Even Twitter shells out user data to help advertisers tailor ads to you.
Spotify is selling user data for its 70 million users on the Spotify Free tier. Paid subscribers don’t have to worry about ads since the subscription service doesn’t have them. However, if you’re a free user, expect Spotify to share info about your gender, age and music tastes with ad purveyors.
