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Tag: likes

Counting likes and page views is easy — calculating real attribution is hard

Counting likes and page views is easy — calculating real attribution is hard

August 4, 2015

Via: Jon Cifuentes

The number of channels, platforms, tools, and data available to marketers today is higher than it’s ever been. Marketers are getting more and more ambitious with regards to digital media campaigns and cross-channel marketing as new technologies and capabilities emerge. […]