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Instagram is adding more limits on targeting teens with ads

January 11, 2023

Via: Mashable

Instagram is making more changes to the ad experiences for teens as part of an ongoing attempt by the Meta-owned company to stop harming young people.

The platform said in a post that it will further restrict the options advertisers have to reach teens, the ads teens are shown, and more “teen-specific controls and resources.” Young people’s engagement, like who they follow and posts they like, won’t inform the types of ads they see. In February, Instagram will remove gender as an option for advertisers to reach teens.

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