Just a few years ago, most people barely acknowledged LinkedIn as a social network. “Oh, LinkedIn? I never really pay attention to that.” was a popular refrain. While most people were snoozing, LinkedIn was growing, and a combination of LinkedIn influencers and back-to-back rollouts of new features made LinkedIn the place for businesspeople to network online — and now offline, as well.
LinkedIn Influencers Are a Thing
The people who blazed the trail in the early days of LinkedIn’s expansion did so because they saw an opportunity to leverage this vast network where most people were completely asleep at the wheel.