OnePlus has kept its product portfolio nice and tight for the first few years of its existence, largely focusing on releasing high-end smartphones with incredibly competitive price points (apart from the failed OnePlus X mid-range experiment of 2015).
But all of a sudden, the company appears to have radically changed the strategy that worked pretty well in putting the OnePlus brand on the global mobile industry map while severely restricting its growth opportunities across markets like India and even the US.
