The rapidly evolving landscape of television consumption has witnessed a noteworthy transformation in the latter half of 2024, as evidenced by significant data compiled by Samba TV. These indicators reveal a pronounced increase in both streaming and linear TV viewing times, signaling a growing
February 18, 2025
The global music market is on the brink of a remarkable transformation, anchored by groundbreaking advancements in streaming technologies, digital platforms, and the widespread adoption of high-speed internet. Over the next few years, the market is anticipated to grow by USD 184.69 billion between
February 13, 2025
The digital era has seen rapid transformations, particularly in how content is consumed and delivered. Apple TV and Netflix are pioneering this shift, leveraging emerging technologies to redefine user experiences and set high standards in environmental sustainability. The advances being made are
January 29, 2025
The video streaming industry is undergoing a seismic shift, driven by rapid advancements in technology and evolving viewer preferences. As artificial intelligence (AI), 5G, and immersive technologies like Virtual Reality (VR) and Augmented Reality (AR) become more integrated into the ecosystem, the
January 10, 2025
Since its acquisition by Fox Corp. in 2020 for $440 million, Tubi, a free, ad-supported streaming service, has experienced remarkable growth. This surge has not only expanded its user base but also significantly increased its streaming hours, making it a crucial asset for Fox Corp. amid the decline
January 6, 2025
As the new year kicks off, various OTT platforms are unveiling an impressive lineup of engaging new releases that cater to diverse viewer preferences. The central theme revolves around fresh seasons of popular series and intriguing new shows spanning multiple genres, including romance, thrillers,
January 3, 2025
